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Strategic donations

For those who are frequent donators and givers to charity, you need to start asking yourself, if you have a charitable giving plan. President Obama himself has already placed a spotlight on charity when he was able to publish his tax returns shown in information recently, this is also showing a vast array of causes which are supported by the First Family as well. While you may think or feel that strategy may be wise for these ever so famous Obamas, who of course have the means to donate generously and can use their high profile and popularity when giving to highlight the many causes that the need for money, it’s not a good approach for most ordinary folks or normal civilians, experts would suggest.It is a fact that when ordinary people were to give small gifts to dozens of many different groups, it may also be a tell tale sign that their giving is how they say, off the cuff or in simpler terms random, rather than it being strategic. It is an indication that you have been responding to a friend or pitch, and then afterwards treating giving much like buying shoes or a nee dress for a party. Either it’s on the spot or all for show. If that is how you give and donate, your tax return will look like the Yellow Pages of causes and worthy reasons, but the amount that you plan to give will likely vary substantially from year to year based on your income as well. Then, the executives who are at the organizations you give to probably will not even know your name apart from maybe as an entry on the mailing list but that’s about it, and they may not be willing to take your phone calls or respond to your concerns either. This is something important to keep in mind. Wise donors would consider their gifts as an investment rather than it being more of an expenditure, said Charles Bronfman, a Seagram’s heir, who is also a noted philanthropist and co-author of the book. And then in turn they expect those gifts to pay dividends, he likes to proclaim. What does this mean exactly? Charitable dollars are an investment which in fixing a problem that you have already identified and feel strongly about, he says again. Someone who is a strategic giver should be able to see things like measurable progress with that being commensurate with the amount invested.

You will not even need to be rich to be a strategic donor, Bronfman added. Just as long as you have the right intentions and a little donation. But what you do need to be is systematic and purposeful as well. Money is not always all that matters, and that is something to keep in mind the next time you think you have to be wealthy to donate.

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